The smelly rebellion of the right-brain thinkers

I can't even remember the last time that I saw an ad for cigarettes... until this morning. At the subway station, I picked up the new issue of Eye Weekly to have something to read. One page featured a full-page advertisement for smokes. Astonished, I kept looking for some sort of "parody ad" disclaimer in the margin or some kind of hipster irony in the ad itself in style of the recent "Obay" campaign, [Lrrr]confused and angered[/Lrrr] that I couldn't find any. A few pages later there was another full-page tobacco ad, this one for a more feminine brand (although it's not like the first brand was very blue collar either). I had assumed that tobacco advertising is illegal in Canada, but now found this page that explains that tobacco advertising is still legal in magazines with 85% or more adult readership. I just wonder why it doesn't seem to happen very often, at least in magazines that I read. Perhaps the cigarette manufacturers know that as an "alternative" publication Eye is an effective way to reach their target audience, knowing that the inference from someone being "alternative" and an "independent spirit" to that person being an "ironic" slave to tobacco is probably as reliable as you ever get in social sciences.